SEO and GEO

People searching for your service find one, just not yours. Or your site only appears when someone types the exact name of your business. Meanwhile, a growing number of people don’t even open Google any more: they ask ChatGPT directly or read the AI answer at the top of the results.

We work on both fronts. We fix the technical foundations of your site, build content that answers your customers’ real questions and make the information about you clear and consistent, so that both Google and AI assistants understand who you are, what you do and where.

When you need it

• When you search for your service in your town, only competitors come up.
• Your site gets visits, but from searches that don’t bring in customers.
• You rebuilt your site and your Google traffic has dropped since.
• You ask ChatGPT who offers your service locally and your name doesn’t come up.
• You have been publishing articles for months without knowing whether they do anything.
• Search Console reports errors you don’t know how to read.

How we work

1. Audit. We manually check indexing (which pages Google knows about), speed, structure and content, and give you a list of problems in order of impact.
2. Research. We gather the words and questions your customers actually use, starting from Search Console data and local searches.
3. Technical fixes. We sort out titles, redirects, sitemaps, structured data and anything else that stops Google reading the site properly.
4. Content. We rewrite your service pages and, where needed, create area pages and articles that answer specific questions.
5. Local presence. We make your name, address and opening hours consistent across your site, Google Business Profile and directories.
6. Measurement. Every month we send you a report with rankings, clicks and the next steps.

SEO and GEO: what changes with AI assistants

AI assistants don’t show ten results: they write an answer and cite a handful of sources. To be one of those sources, your site has to be easy for a machine to read too.

In practice we focus on three things. Clear answers: pages that say straight away what you do, where, for whom and on what terms, without beating about the bush. Structured data: schema.org code, an invisible label that describes your business, services, FAQs and reviews in a format machines understand. Consistency: the same information about you everywhere you appear, from your website to your Google Business Profile. We also add an llms.txt file, an index designed for AI assistants that summarises what they will find on the site.

The good news is that almost everything GEO needs also helps classic SEO. You don’t have to choose.

A real example

The Athena SCF website had 375 pages and 282 articles on WordPress. When we moved it to Astro we kept every address, so its Google rankings stayed intact. Site search, the sitemap and pages excluded from the index (noindex) are now managed from a single source, instead of being scattered across different plugins.

The Filippo Angeloni blog also moved from WordPress to Astro without changing the way posts are published.

Who it’s for

Local businesses that rely on nearby customers (restaurants, professional practices, shops, hotels and guesthouses), but also businesses selling across Italy or abroad that need content answering questions before people buy. If you don’t know where to start, the free audit tells you what problems you have and in what order to tackle them.