E-commerce

You have products that would sell online too, but the shop you have (or the one you’ve been offered) feels more like a problem than a solution: slow, awkward to update, with orders that then have to be copied by hand between emails, invoices and shipping.

An online shop is more than a catalogue. It’s payments, shipping, emails, invoices and returns that all have to work together. We connect the shop to the rest of your business, so an order produces everything it needs on its own and you can focus on customers instead of copying and pasting.

When you need it

• You already sell in store or by appointment and want to open an online channel.
• You take orders on WhatsApp or by email and track them by hand in a spreadsheet.
• The mobile checkout is slow and many baskets are abandoned halfway.
• Your current shop relies on too many plugins and every update is a risk.
• You sell courses, subscriptions or digital products and your platform no longer does the job.
• You pay commissions or subscriptions to outside platforms that you’d like to cut.

How we work

1. Catalogue review. We count products, variants and ways of selling, and look at how you handle orders and stock today.
2. Choosing the platform. We suggest WooCommerce, Shopify or a custom build, and explain why for your case.
3. Payments and workflows. We set up payment methods, shipping, order emails and the connection to your invoicing or business software.
4. Product pages. We create clear pages that Google can read, with prices, availability and optimised images.
5. Test orders. We place real test orders, from basket to invoice, on phones and computers.
6. Training and launch. We show you how to manage products, orders and returns, then open the shop.

Payments, shipping and invoices

These three things decide whether an online shop saves you time or costs you time.

Payments. We connect Stripe (the service that handles card payments), PayPal and bank transfer. Customers pay in a few steps, even on their phone, and you see the confirmed order straight away.

Shipping. We set up rates by weight, zone or order value, in-store collection if you offer it, and emails that keep the customer updated at every step.

Invoices. Where possible, order details go straight into your business or invoicing software, with no retyping. In our business platform the XML file for Italian e-invoicing (SDI) is generated from the details collected from the customer, and we take the same approach when we connect a shop to your system.

A real example

21Million Academy sold finance courses on WordPress and LearnDash, with a heavy theme. We rebuilt it with an Astro website and a custom backend that handles courses, enrolments and progress, with protected videos and a mobile app linked to the same accounts.

For Athena SCF too, the shop that used to run on WooCommerce now lives in their business software, alongside the client area, bookings and invoicing.

Who it’s for

Physical shops that want to sell online as well, producers and craftspeople, food businesses, trainers and professionals selling courses or consultations. If you already have an online shop, we can start from there instead of starting over.