Overdogs Agency

Where we started

Overdogs is an agency that represents creators and connects them with brands. The site was a WordPress install on shared hosting, while the new copy and the creators’ photos sat in a prototype made with an automatic generation tool. On top of that there was a brand identity manual and a quote request with the list of pages.

There was no shortage of material, but it was scattered and partly unusable. In the prototype, for example, six creators had generic names and photos taken from an image library: real people, but unconnected to the agency.

What we did

We built the site in Astro, fully static: no backend, no database. Every piece of content has a declared source. The colours, logo and typefaces come from the identity manual, the copy from the prototype, and the company details and the 66 frequently asked questions for creators from the live site. We removed the creators with stock photos: only the real ones remain on the site.

The brand typeface is Futura, which needs a paid licence for the web. In its place we use Jost, a free typeface based on Futura: once the licence is bought, you change one line. For the brand orange we used only the pairing with purple text, the only one that passes the contrast check for legibility.

The site’s three forms (contact, talent application and job application) use the same component and send everything to the business platform. The site holds no keys and sends no email: the alert to the agency and the confirmation to the sender go out from the business platform, with a sender on the agency’s domain set up on our mail server.

Since September 2026 the site has also had an English version of the main pages, linked to the Italian pages so that Google recognises them as the same page in two languages. The guides on Italian rules for creator advertising remain in Italian only.

Behind the site, the agency works in the business platform: a module for creators, brands, campaigns, contracts and the calendar of sponsored posts, plus a portal where each creator sees only their own agreements, how much they have already received and how much is still due.

How it’s built

• Static Astro, with an automatically generated sitemap
• Pages for brands, creators, collaborations and applications
• Guides on campaign costs, advertising disclosure and representation contracts
• Forms with spam protection and no captcha
• Privacy notice and cookie banner served by the business platform’s GDPR module
• Cookie-free visitor statistics
• Contracts with several signature states, handled in the business platform’s Overdogs module

Outcome

The site has been live since 9 September 2026 in place of the WordPress site, of which a full copy remains. The test run through the real form recorded the request, attributed it to the right site and sent the alert without errors. Contact requests, applications, contracts and creator earnings now sit in the same place.